For companies, participating in various exhibitions is one of the ways to develop new markets and one of the most important channels for market development. Although the e-commerce trade has been in turmoil in recent years, the traditional exhibitions still stand proud of the major trading platforms. Therefore, how to ensure the efficiency of exhibiting and increase the order is an issue that we need to consider.

Before the show

Dress

2-3 months before attending the exhibition, I began to carefully select the professional wear for myself. In the 2 days before the show, it is recommended to wear black or dark business wear, and wear the bright color and color professional wear for the next 2 days.

Because of the careful selection of professional wear, the individual's image and temperament are improved, and customers will be more willing to sit down and talk to you.

Because of the change in personal image temperament, customers are attracted to you at the moment you see you, and you trust you more invisibly. You are more willing to know about your products, and you will get more and more opportunities to contact customers.

2. Invitation

2 months before the exhibition

In the communication with customers to give customers a simple reminder: our company plans to participate in the XX exhibition, ask customers whether they also participate, and tips on how to observe, what preparations need to be done.

1 month before the exhibition

Send the invitation letter of the exhibition separately, inform the customer of the name of the exhibition, the time of the exhibition, the location, the booth number and other information, ask the customer whether to participate, and meet with the customer in advance to meet during the exhibition.

1 week before the exhibition

Contacting customers who meet at the show or who would like to meet at the show, they express their hope that they will have the opportunity to meet with them during the show. By the way, they can show customers several new products to attract customers.

Private item

You need to make a detailed list of personal items, including quotations, notebooks, pens, business cards/business card holders, mobile phone chargers, staplers, staples, paper clips, professional wear, shoes, etc., packed according to the list before the exhibition. Baggage will do.

Exhibition

1. Always maintain adequate sleep during the exhibition period and maintain a good mental state.

2. Highly concentrated, and always smile, ready to talk to each guest in the progress, introduce their products.

3. The purpose of the exhibition is not only to pick up more business cards, but more importantly, to attract customers to stay in your booth for a few minutes, sit down and learn about your company.

4. After the end of the day, it is necessary to contact the intended customers on the night and be efficient.

5. Try not to do things that are not related to the exhibition during the exhibition, such as going out for party shopping. Because the exhibition time is only a few days in total, if you don't race against time in this short period of time, and your bunch of diligent competitors are working, the opportunities are divided by them, and there is still a chance for you. ?

6. During the exhibition, you should learn to observe and observe the color. You should learn to judge from the customer's clothing, walking posture and other information, where the customer is from, whether it is a big customer or a small customer.

7. Don't be too greedy during the show, don't rush to receive every customer. Doing so will dissatisfy other colleagues, and it will easily cause other colleagues to compete for customers like you, but will make customers feel that your company has no team spirit.

8. In order to avoid sample function problems or version changes, please do not give samples directly to the customer at the exhibition site. It is best to check the samples immediately and confirm that the samples are OK and send them to the customer.

After the show

It is very important to organize customer information after the exhibition and follow up with customers. How to sign an order after the show depends on each person's communication skills and negotiation skills.

1. Prepare samples of the company's sample display room, production workshop, etc. in advance, do a good job in health work, and welcome guests to visit.

2. For customers who are coming to visit during the exhibition, please contact the customer to confirm again after the exhibition, and arrange the reception work in advance.

3. For those who ask for samples, they should promptly communicate by phone or follow up with the mail. After the sample is sent, the courier number should be sent to the customer in time for the customer to receive.

4. After the exhibition, we will have to spend time researching and analyzing customers, find the entry point for further follow-up, and make differentiated follow-up for different customers.

to sum up

Fully prepared before the exhibition, warm reception during the exhibition, follow-up after the exhibition.

Always smile during the exhibition.

Show your profession to customers from all sides, and strive to make yourself stand out in front of customers;

The last thing to say is that speed and efficiency are essential!